How to choose a courier partner as you scale

As order volume grows, delivery reliability starts to matter more than delivery cost. A slightly more expensive courier with a 98% on-time rate will save you more in repeat customers than a cheaper one that delivers late.

Track delivery performance per courier, not just overall. Most merchants find their delivery problems are concentrated in one or two partners or regions, not spread evenly.

Whatever courier mix you choose, make sure your customers get consistent tracking information — uncertainty about delivery timing drives more support messages than almost anything else.