Why response time is quietly killing your sales

When a customer messages your Page, they are usually comparing you to two or three other sellers at the same time. The seller who replies first, with an accurate answer, wins the sale far more often than the seller with the better price.

In practice, most small merchants can't staff someone to watch every channel around the clock. Messages pile up overnight, during meals, and during busy in-store hours — and each hour of delay measurably lowers the chance the customer still wants to buy when you finally reply.

The fix isn't hiring more people to sit and wait for messages. It's making sure every message gets an accurate, on-brand reply within seconds, so the decision to buy never has time to cool off.